- A voice for managers in the profession.
- A lobby group in collaboration and partnership with relevant industry agencies.
- Participate in regulation of industry performance
- Nurture and harness expertise and knowledge from the industry.
- Provide consultancy services within the hotel establishments
- Equip the hotel professionals with empirical research skills through seminars and workshops
- Provide a platform for research on new emerging trends
- Develop linkages for training and academic for the hotel industry development
- Affiliate and connect members to other similar associations.
- Promote and enhance the spirit and principles of CSR within the hospitality industry.
- A non-profit making, non-political and non-secular organization.